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although the traditional sporting goods market in China has only more than 10 years of development history, but after the explosive growth, especially in 2008, the Olympic Games reached the peak of development. After the Olympics, the traditional domestic sporting goods industry slowdown, but in contrast, casual shoes arena can be described as "anchaoyongdong".
looking at the domestic market, the development of casual shoes is mainly concentrated in Quanzhou, Wenzhou, Dongguan and other places, and each region has the advantages of brand development in each region. For example, Quanzhou shoes, compared with other regions, has a prominent advantage in all aspects of design, investment in science and technology, production management and marketing, and thus was born a series of potential dominant brands, such as camels, oxen, wood Linsen, Puma and other giants.
these brands can make full use of local resource advantages in their development and go out of their own brand features. The camel, the bold and unrestrained solemn simplicity bull giant, fresh and natural, Puma fashion trend rawlinson. At the same time, located in the coastal area of Dongguan is adjacent to Guangzhou fashion with its advantage, introduced to the outdoor leisure for the main direction of the brand development path, and lay a solid foundation for the development of high-end leisure shoes in Dongguan.
of course, the Wenzhou shoes brand development is also not resigned to playing second fiddle. Wenzhou leisure shoes is currently focused on innovation in the sales channels, beach with all major leisure shoes, casual shoes market.
from the perspective of casual shoes, and its breakdown is also a wide range of categories. From the point of view of use, casual shoes can be divided into business casual shoes, outdoor leisure shoes, daily leisure shoes, sports casual shoes, theme leisure shoes. From the category view, it includes running shoes, shoes, canvas shoes, sandals, shoes, boots, leather shoes, leisure shoes, fashion shoes, ballet shoes etc..
and focus from the brand perspective, it can be divided into international brands, domestic brands and brand extension three, and formed a "a situation of tripartite confrontation" leisure shoes pattern in the market. As the international brand culture resources and solid precipitation based on the backing, in the industry still occupy a lot of share, but due to the fact that restricted by consumer spending, the current market development situation is an urgent need to strengthen.
, as a rising star of domestic brands, its development in the market situation is particularly strong, and has a high degree of customer credibility and a huge consumer groups.
also is the brand extension, from the traditional leather shoes and sports shoes and apparel industry well-known brands branching out casual shoes casual shoes series products; these products relying on the brand of the brand has been formed, but also has a good performance in this emerging market, many brands of course did not achieve the desired market! California representative Blends shop has been on the locomotive culture extremely respected, coincides with the annual event Born California locomotive Free will be opening this weekend, so the two sides to California skateboard culture representative brand Vans, Blends x Born Free x? Vans Vault three party joint. The joint is still using Blends has been favored by the Old Skool classic shoes, Blends has been low-key cool black color, but did not use the "Bones" head commonly used in high-grade leather shoes, but after suede & side Fanmao, bright spot is still concentrated in the Sidestripe, the increase of white leather on both sides of the red and blue stripes. And with four car line sewing. The details can not be used: waterproof wax laces, translucent crystal bottom looming is Vans black and white checkerboard pattern in the bottom.
Blends x Born Free x Vans Vault OG Old Skool LX branded shoes will be held on June 25th, released during the Born Free locomotive exhibition, and landing Blends stores and online store in June 27th on sale.
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