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just to share the high bridge shield's latest masterpiece the shepherd; UNDERCOVER extension to daily wear Takahashi Shield now as the design center, the first round of the the shepherd UNDERCOVER works in addition to the attention of X fragment design Alpha Industries MA-1; joint coat, also launched a series of new Leather Sneakers design based on UNDERCOVER the classic design, in the simple shoe body side printed on the signature "Balance Chaos", followed by more pressure "the shepherd UNDERCOVER" Logo as a decoration, with shoes attached to the Quilted Show Bag, priced at 36000 yen, will be landing in stores in November.
to "Crocs" started the American shoe brand Crocs (CROX.NASDAQ, hereinafter referred to as "card Luo relaxation"), can be described as "into also Crocs, defeated crocs". Because the hole shoes famous in the rivers and lakes, but also because of a single product and be imitated and once plunged into bankruptcy crisis.
After
's big ups and downs, Crocs sales finally reached $1 billion in 2011, all of which stemmed from the forced diversification of Crocs.
diversification strategy
Crocs, a famous battle by a double was considered "ugly" shoes Crocs, but because the product is too single, also let Crocs suffer, eventually forced to walk the road of diversification.
Chi Chi Trading (Shanghai) Co., Ltd. China CEO Li Tun yesterday to the "First Financial Daily" said, in the product diversification breakthrough is Crocs in recent years the biggest force point. In addition to the style of the hole shoes constantly updated, Crocs also introduced canvas shoes, casual shoes, golf shoes, and now the high heels. Currently, Crocs rolls out hundreds of shoes each quarter.
apart from shoes, Crocs is still developing clothing and accessories. Its 2011 earnings show, clothing and accessories sales accounted for 3.7% of total turnover. Clothing, mainly for adults and children casual sportswear, materials used are very light and waterproof, folded into a small bag, easy to carry. Accessories, however, are ornaments that can be inserted into holes in shoes, such as small flowers, grass or small animals.
in the channel promotion, Crocs is also trying diversification. Li Tun told reporters: "Crocs stores will expand to increase the area and improve the position of the way, at the same time to the two or three line of the city and even the three or four line of the city to promote, in the channel, is to take retail channels and online channels" walking on two legs "approach."
currently has 450 retail outlets in Crocs, which sells more than 150 thousand pairs of shoes per month in 105 cities across the country.
2011, Crocs sales revenue from $789 million 700 thousand in 2010, an increase of 27%, total sales revenue of $1 billion for the first time in Asia and Europe the growth of more than 1/3, and similar products Nike took 22 years to reach this figure,
in addition to the traditional Croslite resin materials, Crocs has also taken more new materials. "Now, plastic shoes and new shoes material contribution to our sales are equal." Li Tun says.
Crocs CEO John · McCarthy told the media that, at the beginning of this year, the company plans to move its global sales in less than 5 years doubled by the new design, Crocs will become the largest market in Asia is expected by the end of 2013.
At the same time,
McCarthy. by Hiroki Nakamura in the village century led by the Japanese Hi-End brand visvim recently released 2012 winter and autumn series of single products, this time brings these brand-new Kiefer Hi Reno Folk casual shoes money. The classic canvas shoes as contour to the very texture of the blue suede material to build, and join with the national style Beaded Leather shoes decorated in ankle, create an overall sense of luxury while also plays a role of brand spirit. visvim Japanese brand "2012 winter and Autumn" new shoes series released
In addition, the collocation of white
suture, and Turner toe glue, still maintains overall visvim advocate let everyone feel the natural style of barefoot wearing comfortable feeling. For more information about these visvim Kiefer Hi Reno Folk shoes and pricing, please go to SlamJam to see.
from 05 until this year, Gucci director Frida Giannini every year for the United Nations Children's Fund (UNICEF) to design a series of love single product, and this series of single product from 25% donated to Africa, including children's education, life and water and raise medical work, help children over 1 million affected by HIV and AIDS, is a very loving and meaningful activities. This year's love " Tattoo series; Heart" to express this is an eternal love to mark tattoo images, with a lofty dedication ", activity time from 11/19 for 08 years until the 09 year of the 1/31, hope more people love to help to help these children in urgent need. In the enjoyment of buying brand-name bags, but also to participate in this love activities! Oh,
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