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Five major brands resuscitation
running wind is blowing a whirlwind in the circle of friends. Up to the general public, down to tyrants, big V, stars and so on, they are running in the circle of friends and running as a fashion. In contrast to the running wind, the sluggish sporting goods industry has a strong rebound in the first half of this year.
's financial data released by Lining, Anta and other 5 sporting goods enterprises now show half a year's report, showing that their revenues and net profits all increased year by year. The first half of last year the huge loss of 586 million Li Ning Co in the first half of this year the amount of loss is reduced to 2940 . 70 thousand yuan. And Anta in the first half of the year with 5 billion 110 million yuan of revenue is likely to become a domestic sporting goods brand in the first year of revenue breaking 100 billion enterprises. "The industry has shown a U - shaped rebound trend." Key Road Sports Consulting Co., Ltd., CEO Zhang Qing, told Nandu reporter.
Anta replaced Lining as the leader of
business income and net profit are both positive growth, which is the report card of the five major sporting goods enterprises. It is noteworthy that the growth rate of net profit is much higher than that of revenue growth, except for the first half of 2015, which has been reduced from 586 million yuan in 2015 to 2940 . In addition to 70 thousand yuan, the net profits of the other four were more than 20%. PEAK's revenue grew by only 6.89%, but net profit grew by 45.45%. While XTEP's revenue growth was only 12%, net profit increased by up to 21%.
Besides the positive changes of the two key indicators of revenue and net profit,
has also seen new changes in the pattern of the domestic sporting goods industry. Among the local brands, Lining has been the oldest, with sales of up to 9 billion 455 million yuan in 2010. But with Lining's painful transition, Anta has played the leading role in domestic sporting goods companies for nearly three years in sales. Anta achieved revenue 89 last year. 2 billion 300 million yuan, as long as this year can maintain a growth rate of 12.1%, it will be able to break a billion sales. In fact, the company's revenue increased by 24% in the first half of this year, much higher than the earlier growth rate of orders in the first half of 2015. Anta also revealed a low double digit increase in orders for orders in the three and four quarters of 2015. From the analysis of these figures, Anta should be a big probability of breaking a billion this year.
sports brand performance is superior to all clothing industry
in the first half of this year, the growth trend of the sporting goods industry is far superior to the whole clothing industry. Statistics from the China National Business Information Center show that in the 1-6 months of this year, the retail sales of clothing commodities of all the major retail enterprises in the country increased by 3.7% compared to the same period last year, and the growth rate increased by 2.5% compared to the same period. The statistics Chinese National Bureau of statistics in the first half of the first half of the year, the clothing category (including sports shoes) the amount of consumption is 637 billion 500 million yuan, an increase of 10 . 7%.
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